German automation company

Brand Identity
Editorial Design

FESTO is an engineering-driven company based in Germany, producing and selling pneumatic and electric transducers to the automation industry. Festo is the world's leading supplier of automation technology. It has companies in 61 countries. In a collaborative effort, Pooya Salahi and Ben Biazar embarked on a creative journey to design FESTO's Farsi wordmark, ensuring a seamless integration of cultural nuances with the brand's global identity. Additionally, their expertise was commissioned to design and print various collateral materials, including catalogues, calendars, and packaging, while concurrently addressing technical design and print challenges.

To overcome this hurdle, the team conducted an in-depth study of RGB, CMYK, and PMS color systems. By developing customized RGB and CMYK color profiles, they successfully retained the vibrancy and brightness of each color, thus upholding the integrity of the product photos. Furthermore, through the creation of an automated system, the team achieved enhanced efficiency and accuracy, significantly reducing the time required for each image conversion from RGB to customized PMS. The conversion process, which once took 20 to 35 minutes per photo, was streamlined to a mere 10 to 15 seconds.

In summary, the collaborative efforts of Pooya Salahi and Ben Biazar have birthed a visually captivating Farsi wordmark for FESTO, seamlessly merging cultural nuances with the brand’s global identity. The team’s dedication extended to the design and print of collateral materials, accompanied by innovative solutions to technical challenges. By combining their expertise in typography and color management, they have ensured that FESTO’s visual assets reflect the brand’s commitment to excellence while resonating with Farsi-speaking audiences. With a renewed brand identity and streamlined printing processes, FESTO is poised to solidify its position as a leader in the automation industry, captivating global markets with its precision engineering and unparalleled dedication to quality.

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